Data Protection Policy

Sentebale respects your privacy and realises how important it is to you that your personal information remains secure. Your personal data is protected by UK legislation, specifically the Data Protection Act 1998 and the Privacy and Electronic Communications (EC Directive) 2003. We aim to exceed our legal obligations by following best practice and reviewing our procedures regularly.

1. What information will Sentebale collect about me, what is it used for, and how is it obtained?
Personal information is collected directly from you when you complete and return forms as part of communicating with Sentebale (e.g. making a donation online), or when you provide information to a fundraiser on the phone. We collect this information in order to keep in touch with you and supply you with data relating to Sentebale’s work. This includes keeping you informed about issues that might be of interest to you. The information which we collect in this way will typically include your name, postal and email addresses, and your bank details if you are supporting us financially. In some cases we may collect information that the Data Protection Act considers to be ‘sensitive’ (this could include details of ethnicity or religious beliefs). Such information will only be collected and retained with your specific consent.

2. Will you ever share or sell my information?
We will not sell your information to third party organisations, and we do not share your personal information with third parties for their benefit.

3. How secure is the information which I give to you?
Sentebale takes the care of your data seriously and undertakes to protect your personal information in a range of ways. These measures include implementing specific technologies and procedures designed to protect your privacy, such as secure servers, firewalls and SSL encryption. We follow payment card industry (PCI) security compliance guidelines when processing credit card payments. Any personal information transferred between locations will be both encrypted and password protected.

4. How long will you keep my information for?
We will retain your information for as long as you have an active relationship with Sentebale. If you cease to have an active relationship with us or request to receive no further contact, we may retain some basic information in order to avoid sending you unwanted materials in the future, and to ensure that we don’t accidentally duplicate information.

5. Will my information ever go outside the UK?
In certain circumstances specific personal data may be shared with Sentebale’s offices in different parts of the world to enable us to carry out our work. This information does not include financial details and is only ever shared in this way for defined purposes. Sentebale is aware that countries outside the European Union have differing approaches to data privacy laws, and that enforcement may not be as robust as it is within the European Union. We therefore take particular care if your data goes outside this area.

6. What if I want to limit or stop receiving messages from Sentebale?
You may opt out of receiving specific information and types of messages from us by notifying us through the contact points listed below, or by following the opt-out instructions on any email you might receive from us.

7. How can I check, amend or request the deletion of the information you hold about me?
You may contact us to correct inaccuracies you find in the data which we hold about you, or if you wish to receive no further information from us, at any point in time. This can be done via emailing us at or telephoning 0207 7300 226, or via letter sent to:

136 Sloane Street

It will help us to update your information quickly if you include your full name and address together with details of the correction to be made.

8. How do I request an information access report?
To request an information access report which details information we hold about you, please send your request in writing to us at:

136 Sloane Street

We aim to issue an initial response to all enquiries within five working days, and will offer a full response to all information access requests within forty working days of receipt.

9. What types of information do you collect through the website?
Sentebale collects both personal and statistical data relating to the use of the website.

10. How is this information collected?
Sentebale compiles data concerning the way in which the website is used through automated logging: this information does not identify how identifiable individuals are using the site. It is collected by means of click-stream tracking and the use of automatic logging files as you browse the website. (The information collected will include details of the IP address of your machine, the type of browser you are using, the operating system you are using, the time of your visit, the pages viewed, and any search queries you may make).

We also use cookies on our website to enable us to deliver customised content to website visitors. Read about what this means on this page. All other personal information is collected on a voluntary basis by means of any HTML forms which website visitors complete during their visit. Information submitted in this way is automatically entered onto our computer system.

11. What information will I have to submit to make a donation?
In order to allow us to process an online donation you will need to provide your address and payment details. If you are completing a Gift Aid declaration we are required by law to obtain details of your home address in order to set up the mandate successfully.

12. What about links to other websites?
The Sentebale website includes links to websites that are outside Sentebale’s control, and whose content is not the responsibility of Sentebale. Please note that when you click on links to other websites we encourage you to read their privacy policies because their standards may differ from ours.

Any alterations to our policy on the collection or use of data will be posted on this website.


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Your support will result in a £5 donation to Sentebale for every text that you send. 100% of your donation will be received by Sentebale. In addition to your £5 donation, you will incur your standard network charge for sending a message (based on your service provider rates). Please note you can only donate from a UK mobile and cannot use this service from a Channel Islands or Isle of Man mobile. If you donate using this service from a UK mobile abroad you may incur additional network charges. Please contact 0207 7300 226 for any queries.



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