Prince Harry launches campaign on World AIDS Day

Prince Harry and a line-up of celebrities including Nicole Scherzinger, Gemma Arterton, Paloma Faith and Ricky ‘The Hitman’ Hatton laid their secrets bare to the world on video in support of Sentebale’s #FeelNoShame campaign for World AIDS Day. Sharing secrets from worst fears to guilty pleasures, and using the hashtag #FeelNoShame, Prince Harry and the A-List line-up hoped to raise awareness of a serious issue – the stigma and shame which prevents HIV sufferers worldwide from speaking up and seeking support.

The campaigns aim was to raise awareness of how eradicating this shame and stigma can save the lives of HIV sufferers, empowering them to seek medical support and education about their condition, and preventing the virus from spreading.

Prince Harry launched the campaign himself – FeelNoShame.Today – asking the public to share their own secrets via social media in exchange for his.

Other celebrities’ secrets were released throughout the day, as the #FeelNoShame hashtag spreads across social media.

Prince Harry said: “Globally, HIV is the second highest cause of death amongst those aged between 10-19 years old, and it is the number one cause of death across Africa. One tragic issue in particular is the shame and stigma linked to HIV. This causes thousands of children to needlessly die each year because they’re keeping their illness a secret and not getting the medical attention they need.

“To show our support for the children of Lesotho [where Sentebale works], and help reduce the stigma for all those affected by HIV, we are turning this World AIDS Day into a day in which no one should feel any shame about their secrets. Together, we can tackle the stigma surrounding HIV and give the young people carrying it the childhood they deserve. The childhood so many of us take for granted.”

Cathy Ferrier and Natalie Pinkham appeared on SkyNews to discuss the campaign:

Cathy Ferrier, CEO of Sentebale, said: “This World AIDS Day Sentebale is launching an important campaign. Too many children are not receiving the treatment and care they so desperately need due to the stigma attached to HIV. Today we will celebrate the sharing of secrets with #FeelNoShame, to help spread the word that eradicating the stigma surrounding HIV will help save the lives of many HIV-positive children.”

Prince Harry shares his secret:

Nicole Scherzinger:

Joss Stone:

Will Greenwood:

Jools Holland:

To see more videos visit

Living with HIV Access to education Care for children Letsema: working together


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